Dhaka Bureau: Digital Bangladesh’s connectivity partner Grameenphone and Daraz Bangladesh have recently signed an agreement to offer attractive offers and deals to consumers on purchasing products from the country’s largest online marketplace. Under the deal, Grameenphone’s flagship app MyGP has included a section for Daraz; From where customers can easily order their favorite products with exclusive deals.
As a result of this agreement, both organizations are expected to increase customer engagement; At the same time, this digital inclusion will help to accelerate the long-term goals of the two organizations in the journey of digital transformation of Bangladesh. It was informed about this today (November 07) in an event organized at GP House in the capital. The senior officers of the two institutions were present on the occasion. At this time, they shed light on how this agreement will play a role in the digital lifestyle of customers.
Grameenphone CEO Yasir Azman said, “As a digital connectivity partner, we rely on partners to deliver the benefits of the country’s digital ecosystem to everyone. We are very happy to include Daraj in MyGP app to spread the benefits of e-commerce to our beloved customers. I welcome Daraj for this initiative. This agreement highlights our commitment to meet the digital lifestyle needs of our customers and contribute towards Smart Bangladesh.”
Daraz Bangladesh Managing Director Syed Mostahidal Haque said, “The country’s economy is largely dependent on digital communication and the more communication channels an organization successfully creates, the more likely they are to influence customers. Partnering with Grameenphone opens up unique opportunities to open up such communication and customer engagement channels.”
Grameenphone CEO Yasir Azman and Daraz Bangladesh Managing Director Syed Mostahidal Haque signed the agreement on behalf of their respective organizations. Among others present on the occasion were Grameenphone CMO Mohammad Sajjad Hasib; Solaiman Alam, CDSO of the organization; Head of Digital Channel Zahiduzzaman and COO of Daraj Khandaker Tasfin Alam and Director of Growth Marketing of the company Mashroor Hasan Mim. Apart from the offers on this platform, customers can enjoy various offers during Daraj’s various campaigns (11.11, 12.12, Category Sale etc.). Besides, customers can also enjoy various offers in certain category campaigns including free shipping, mystery boxes, exclusive vouchers, fantastic discounts running throughout the year. Customers can enjoy this facility by accessing Daraz through the MyGP app; As a result, customers can now buy Daraj products on one platform, along with other benefits, which will add a new dimension to their lives.
